CEO Talks: Leading in China

Foreign companies have important challenges succeeding in the China market: increasing local competition, more sophisticated and demanding clients, fight for talent, and the digital revolution that impacted the way of doing business.

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​Juan A Fernandez has worked with CEOs of multinational companies in China for 20 years. He has accumulated lessons learned by all those companies. The purpose is to help other organizations to avoid mistakes and increase the speed of their success.