Leading Is About Action & a Lifetime Endeavor.

I show you how to consider different perspectives that allow you to start leading from the inside to leading change and innovation with others.

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BOARD ADVISOR, AUTHOR AND GLOBAL EDUCATOR

Juan A. Fernandez

By bringing together the two reach traditions from West and East, in two different areas, business and philosophy, Prof. Fernandez provides practical ideas and a wider perspective for leaders. Each section will explore one aspect of leadership to help you become successful not only in your jobs but also in your lives.

Juan's Area of Expertise.

Juan has taught leadership for more than 20 years to executives and MBAs. During these years, he has developed an experiential approach to leadership from different angles. His work is reflected in the following areas of expertise.

CEO Talks: Leading in China

Leading in China distills the experience of CEOs of multinationals in doing business in China. Learn from their success and mistakes. The do and don-ts of doing business in China.

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The Art of Leading

The Art of Leading will allow you to untap your potential and give you the tools to develop your charisma, deal with change, and unleash your organization’s creative power.

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The Art of Living

The Art of Living explores gives you a method to identify your core values and purpose that you can apply and will have an immediate impact on your life. Understand & connect to have a fulfilling life.

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Offerings

Book Publications

Juan has co-author six books on leading organizations in China. His new book in preparation will be about Creating a Culture of Innovation in Organizations.

TESTIMONIALS

What Others Say About Working with Me

I took Professor Juan’s The Art of Living class in the summer of 2020. It was one of the unforgettable experiences that I have in my life. The class was super well organized with lectures and activities in a small village near Shanghai. This class guided me to think deeply about what’s really important for myself and what I care the most about. Professor Juan helped me to appreciate the little moments of life that I used to miss out on and to discover who I really am. I really appreciate this class and would love to recommend it to other students!

Yuxian Liu (Yolanda)

CEIBS, MBA 2021

The course Leadership and Acting with Prof. Juan was the most inspiring, memorable, and interactive course in my MBA journey. This course helped me to improve some soft skills, such as storytelling, and stage performance. The most important learning for me was the importance of aligning my strengths with my leadership style. Charisma can be leaned, but do not copy others, find your own leadership style.

Lu, Yi (Krystal)

Chinese University of Hong Kong, MBA 2020

Live a Fulfilled Life, Get Started Today.

Contact Juan with Questions