About Juan
My Story
China has become my Second Hometown after teaching courses as a professor for 20 years. In this video we take a look at my first job from being an Investment Banker to switching to helping people and becoming a positive influence on executives and MBA students. My courses are on different aspects of leadership: The Art of Living; Leading in China; Leading Change, Leading Self & Others, Leadership & Acting; and Creativity & Design Thinking. I also published 6 books on doing business in China.
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Connect with Professor Juan Fernandez:
My Mission
My mission is to help people to reach the summit of their potential through Integrative Leadership.
What is Integrative Leadership?
By bringing together the two reach traditions from West and East, in two different areas, business and philosophy, Prof. Fernandez provides practical ideas and a wider perspective for leaders. Each section will explore one aspect of leadership to help you become successful not only in your jobs but also in your lives.
